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Customer Support Statistics for 2026

Benchmarks, trends, and data points shaping the customer support industry this year.

54 statistics6 categories

Customer support in 2026 looks fundamentally different from even two years ago. The convergence of AI-powered automation, rising customer expectations, and omnichannel strategies has reshaped how companies deliver service. Support leaders need hard data to benchmark their operations, justify budgets, and make strategic decisions.

This collection of 70+ statistics covers the full spectrum of customer support metrics: response time benchmarks, channel preferences, customer expectations, team productivity, the impact of AI and automation, and the true cost of delivering support. The data is sourced from published reports by Zendesk, Salesforce, Forrester, Gartner, HubSpot, and other leading research organizations.

Use these benchmarks to evaluate your support operation against industry standards, identify areas for improvement, and build data-driven cases for investment in tools, training, and process optimization.

Key findings

  1. 1

    Live chat has overtaken phone as the preferred support channel, with 43% of consumers choosing chat as their top pick.

  2. 2

    AI-powered customer service tools reduced average resolution time by 52% in early adopter organizations.

  3. 3

    Customer support agent burnout is rising, with 71% of agents reporting burnout in 2025, up from 63% in 2023.

  4. 4

    61% of customers have switched brands due to poor customer service, making support a critical retention lever.

  5. 5

    The average cost per phone support interaction ($12.08) is 2.5x higher than live chat ($4.84) and 24x higher than self-service ($0.50).

  6. 6

    86% of companies plan to increase AI spending for customer service in 2026.

Response Time Benchmarks

The average first response time for email support is 4 hours 42 minutes across all industries

Zendesk Benchmark Report2025

Top-performing support teams achieve an average email first response time of under 1 hour

Zendesk Benchmark Report2025

The average live chat response time is 1 minute 36 seconds

HubSpot Service Report2025

Phone support average speed of answer is 75 seconds across industries

Freshworks Service Benchmark2025

62% of customers expect a response within 1 hour for email support

HubSpot State of Service2025

Social media support average response time is 5 hours 17 minutes

Sprout Social Index2025

Companies that respond within 5 minutes are 21x more likely to qualify a lead

Drift Lead Response Report2025

Average ticket resolution time is 24.2 hours for B2B companies and 11.7 hours for B2C

Zendesk Benchmark Report2025

First response time improved by 37% on average for teams using AI-assisted routing

Freshworks AI Report2025

Channel Preferences

43% of consumers prefer live chat for customer support, making it the #1 preferred channel

Salesforce State of Service Report2025

Email remains the most-used support channel at 82% of customers having used it in the past year

Zendesk CX Trends2026

Phone support usage declined from 68% to 54% between 2022 and 2025

Forrester Customer Experience Index2025

38% of consumers now use self-service portals as their first point of contact

Gartner2025

51% of Gen Z consumers prefer messaging and chat over all other support channels

Salesforce Connected Customer Report2025

Social media as a support channel grew 28% year-over-year in 2025

Sprout Social Index2025

WhatsApp Business handles 100 million customer-business conversations daily

Meta Business Report2025

67% of customers use 3+ channels to communicate with a single company

Salesforce State of the Connected Customer2025

Video support adoption grew 42% in 2025, primarily in technical support and healthcare

Gartner2025

Customer Expectations

88% of customers say the experience a company provides is as important as its product

Salesforce State of the Connected Customer2025

76% of consumers expect consistent interactions across departments and channels

Salesforce2025

61% of customers have switched brands due to poor customer service

Microsoft Global State of Service Report2025

73% of customers expect companies to understand their unique needs and expectations

Salesforce2025

54% of consumers say most companies treat service as an afterthought

Forrester2025

82% of customers expect to solve complex problems by talking to one person

Salesforce2025

Customers who rate their experience as "excellent" are 3.5x more likely to repurchase

Qualtrics XM Institute2025

93% of customers are likely to make repeat purchases with companies that offer excellent service

HubSpot State of Service2025

47% of consumers will pay a premium for brands known for outstanding customer support

PwC Customer Loyalty Report2025

Support Team Metrics

The average support agent handles 42 tickets per day

Zendesk Benchmark Report2025

Customer support agent turnover rate averages 38% annually

ICMI Contact Center Report2025

The average time to full productivity for a new support agent is 4.7 months

Forrester2025

Agent utilization rates average 67% across contact centers

ICMI Contact Center Report2025

Top-performing support teams maintain a CSAT score of 92%+ compared to the industry average of 78%

Zendesk Benchmark Report2025

71% of support agents say they feel burnt out, an increase from 63% in 2023

Salesforce State of Service Report2025

Teams using AI-assisted tools report 28% higher agent satisfaction scores

Freshworks AI Report2025

The average first-contact resolution rate across industries is 74%

MetricNet2025

Support ticket backlog increased by 16% year-over-year for companies without automation

Zendesk CX Trends2026

AI & Automation Impact

64% of customer service organizations have implemented some form of AI in their operations

Gartner2025

AI-powered customer service tools reduced average resolution time by 52% in early adopter organizations

McKinsey & Company2025

79% of support leaders say AI will significantly transform customer service within the next two years

Salesforce State of Service Report2025

Companies using AI for support automation report a 33% reduction in ticket volume

Intercom Customer Service Trends2025

AI-suggested responses are accepted by agents 61% of the time without modification

Zendesk AI Report2025

43% of support teams use AI for automated ticket routing and prioritization

Freshworks Service Benchmark2025

Generative AI adoption in customer service grew 189% between 2024 and 2025

Gartner2025

AI-assisted agents resolve tickets 31% faster than unassisted agents

McKinsey & Company2025

86% of companies plan to increase AI spending for customer service in 2026

Salesforce2025

Cost Metrics

The average cost per support ticket is $15.56 for B2B companies

MetricNet2025

The average cost per phone support interaction is $12.08, compared to $4.84 for live chat

Forrester2025

Customer acquisition costs are 5-7x higher than customer retention costs

Bain & Company2025

Poor customer service costs US businesses $75 billion annually in lost revenue

NewVoiceMedia / Vonage2025

The average fully loaded cost per support agent is $62,000 per year in the US

ICMI Contact Center Report2025

Companies spend an average of $1.3 million per year training and onboarding support agents

Gartner2025

Self-service interactions cost $0.10 on average compared to $8-12 for agent-assisted interactions

Gartner2025

Reducing average handle time by 1 minute saves $1.2 million annually for a 500-seat contact center

ICMI2025

Companies lose an estimated 15% of revenue due to poor customer service experiences

PwC2025

Methodology

Statistics compiled from published industry reports, surveys, and research by Zendesk, Salesforce, Forrester, Gartner, HubSpot, McKinsey, ICMI, and other leading research firms. Figures represent the most recently available data as of early 2026.

Frequently asked questions

What is the average response time for customer support?

The average first response time varies by channel: email support averages 4 hours 42 minutes, live chat averages 1 minute 36 seconds, phone support averages 75 seconds for speed of answer, and social media support averages 5 hours 17 minutes.

What is the most popular customer support channel in 2026?

Live chat is the #1 preferred channel at 43% preference, though email remains the most-used channel overall at 82%. Phone support usage has declined from 68% to 54% since 2022, while messaging and self-service continue to gain share.

How much does customer support cost per interaction?

Costs vary significantly by channel: phone support costs $12.08 per interaction, live chat costs $4.84, email costs $5-8, and self-service costs just $0.10. AI chatbot interactions average $0.50-$0.70. The average B2B support ticket costs $15.56 fully loaded.

What percentage of companies use AI in customer support?

64% of customer service organizations have implemented some form of AI, and 86% plan to increase AI spending in 2026. Generative AI adoption in customer service grew 189% between 2024 and 2025.

What is a good CSAT score for customer support?

The industry average CSAT score is 78%. Top-performing support teams maintain CSAT scores of 92% or higher. Customers who rate their experience as "excellent" are 3.5x more likely to repurchase.

Related statistics

Further reading

Related Resources

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