Chatbot Analytics in Google Analytics 4
Track AI chatbot performance alongside your website analytics in GA4.
Why Google Analytics + Chatsy?
According to Gartner, organizations with well-integrated AI tools see significantly higher customer satisfaction scores.
Features & Use Cases
How to Set Up Chatsy + Google Analytics
Get up and running in under 5 minutes with these simple steps:
Common Questions
Does this work with Google Analytics 4 (GA4)?
Yes. The integration is built specifically for GA4 and uses the GA4 Measurement Protocol to send events. Universal Analytics (UA) is not supported as Google has fully transitioned to GA4.
What events does Chatsy send to GA4?
Standard events include conversation_start, conversation_resolved, agent_escalation, and knowledge_base_hit. You can also configure custom events for specific actions.
Can I track chatbot-driven conversions?
Yes! Mark chatbot events as conversions in GA4 and use attribution modeling to understand how chatbot interactions contribute to purchases, sign-ups, and other goals.
Does this affect my GA4 event limits?
GA4 allows up to 500 distinct event names per property. Chatsy uses a small number of event names with parameters for detail, staying well within limits.
How do I set up the Google Analytics integration?
Enter your GA4 Measurement ID in the Chatsy integrations dashboard, choose which events to track, and the integration starts sending data immediately. No code changes required on your website.
Does Google have a chatbot equivalent?
Google's primary consumer chatbot is Gemini (formerly Bard), and for businesses they offer Vertex AI Conversation, Dialogflow CX, and Google Cloud's Customer Engagement Suite. Google Analytics itself doesn't include a chatbot, you use it to measure chatbot performance, and Chatsy's GA4 integration sends conversation events into your Analytics property for unified reporting.
Does Google Analytics include bots?
GA4 has built-in bot filtering that automatically excludes traffic from known crawlers and spiders identified by the IAB/ABC International Spiders & Bots List, this filtering cannot be disabled. That's about web crawlers, not chatbots. Your chatbot conversation events (sent from Chatsy) are real user interactions and remain in your reports.
How do I access Google's AI chatbot?
Google's consumer AI chatbot is Gemini, available at gemini.google.com (free tier with limits, Gemini Advanced via Google One AI Premium). For business deployment of Google AI, Vertex AI and Dialogflow CX are accessed through Google Cloud Console. To track any chatbot's performance (Gemini, Chatsy, or otherwise) inside Google Analytics, set up GA4 events for conversation start, resolution, and escalation.