Track AI chatbot performance alongside your website analytics in GA4.
According to Gartner, organizations with well-integrated AI tools see significantly higher customer satisfaction scores.
Get up and running in under 5 minutes with these simple steps:
Yes. The integration is built specifically for GA4 and uses the GA4 Measurement Protocol to send events. Universal Analytics (UA) is not supported as Google has fully transitioned to GA4.
Standard events include conversation_start, conversation_resolved, agent_escalation, and knowledge_base_hit. You can also configure custom events for specific actions.
Measure how chatbot interactions drive conversions and revenue.
Mark key chatbot events as conversions in GA4 to track their impact on business metrics.
Yes! Mark chatbot events as conversions in GA4 and use attribution modeling to understand how chatbot interactions contribute to purchases, sign-ups, and other goals.
GA4 allows up to 500 distinct event names per property. Chatsy uses a small number of event names with parameters for detail, staying well within limits.
Enter your GA4 Measurement ID in the Chatsy integrations dashboard, choose which events to track, and the integration starts sending data immediately. No code changes required on your website.
Google's primary consumer chatbot is Gemini (formerly Bard), and for businesses they offer Vertex AI Conversation, Dialogflow CX, and Google Cloud's Customer Engagement Suite. Google Analytics itself doesn't include a chatbot, you use it to measure chatbot performance, and Chatsy's GA4 integration sends conversation events into your Analytics property for unified reporting.
GA4 has built-in bot filtering that automatically excludes traffic from known crawlers and spiders identified by the IAB/ABC International Spiders & Bots List, this filtering cannot be disabled. That's about web crawlers, not chatbots. Your chatbot conversation events (sent from Chatsy) are real user interactions and remain in your reports.
Google's consumer AI chatbot is Gemini, available at gemini.google.com (free tier with limits, Gemini Advanced via Google One AI Premium). For business deployment of Google AI, Vertex AI and Dialogflow CX are accessed through Google Cloud Console. To track any chatbot's performance (Gemini, Chatsy, or otherwise) inside Google Analytics, set up GA4 events for conversation start, resolution, and escalation.
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